Witnesses its glory

IDEA:

Saudi National Day 92 presents an opportunity to introduce a historical figure to the new generation: Ubayyah, King Abdulaziz's favorite mare, named to symbolize pride. Ubayyah represents the journey to unite the diverse cultures and regions of the great nation we know today. Our film will narrate Ubayyah's story, witnessing each step of the country's evolution, culminating in the achievements we, as Saudis, celebrate today.

• Honors & Awards:

The campaign received awards and recognition in local and regional marketing and advertising shows and publications:

Campaign Middle East (Page 65)

KSA Media Awards

Dubai Lynx ( Shortlisted )

Agency: NQLA Studio

Director: Ludavigo