AKO Hamdan - Part of Value Menu 360 Campaign

One of my most enjoyable and impactful projects with the WT (now VML) creative team was leading the development of the digital and social strategy, along with a comprehensive rollout plan. This strategic approach gave the campaign a distinctive edge, directly contributing to its success and multiple award recognitions.

I was responsible for shaping the character AKO Hamdan by creating and handling social account and crafting content that creatively captured the theme of saving money during and after the COVID era turning a financial insight into an engaging and culturally relevant narrative.

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Agency: Wunderman Thompson Riyadh