In the dream land, what's your dream?

• Challenge:
  On the 95th Saudi National Day, most brands celebrated with grandeur and slogans. But NUMUO wanted something different not to tell people what Saudi Arabia has achieved, but to show it through the voices, faces, and moments that define real progress. The challenge was to craft a story that felt authentic to the people behind the vision not staged, not exaggerated, just honest.

• Idea & Solution:
  We took a documentary approach, capturing the spirit of everyday dreamers, workers, and innovators whose ambitions mirror the nation’s transformation. No scripts, no filters just truth told through movement, emotion, and lived experience.

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The film shifts the National Day narrative from celebration to reflection: from what the Kingdom has done to what its people are still doing. It’s a grounded portrait of a country in motion one that keeps dreaming, building, and evolving.

Through cinematic realism, interviews, and observational storytelling, the film reminds us that progress isn’t abstract it’s personal.

Agency: Vision Films
Creative & Film Directed: Anas Alnaqeeb