Enjoy your summer and travel with your own T&C

Summer is peak season for Gathern, and we saw a clear opportunity to turn that seasonal surge into long-term loyalty. While big hotel chains were busy enforcing outdated rules breakfast hours locked between 6–10 AM, strict two-person room limits, no cooking, and zero flexibility for personal activities Gathern offered something better: freedom.

We built the campaign around a simple, powerful insight people don’t just want a place to stay; they want a place to live their summer on their own terms. No restrictions, no rigid schedules just real moments, real experiences.

Our objective was clear: hit aggressive sales targets for the summer season while positioning Gathern as the smart, liberating alternative to the rule-bound hospitality experience. The results? A season where freedom sold itself and Gathern claimed its space as the go to choice for travelers who refuse to be boxed in.

Agency: Zan

Director's Duo: Hamba & Doss